Up Helly Aa (literally "Up Holy [Day] All") is a type of fire festival held annually from January to March in various communities in Shetland, Scotland, to mark the end of the Yule season. Each festival involves a torchlight procession by squads of costumed participants (known as guizers) culminating in the burning of an imitation Viking galley.
I manually designed a souvenir kit based on the festival, along with some typographic/illustrative designs in the style of the famous Google Doodles that creatively intervene the Google logo in the search bar.
HANDCRAFTED SOUVENIR KIT
General Packaging
General Packaging
Book Dust Jacket
Book Dust Jacket
CD/DVD with pop-up packaging
Postcards
SKETCHES
GOOGLE DOODLES
